Tag Archive for 'music'



452 views

N.Sputnik Music

Published
by
Nick Dynice
on July 13, 2010
in My Projects
. 0 Comments

N.Sputnik logoLast month I launched my music site at music.nsputnik.com where I provide downloads and streams of my original music, video, photos, news about live shows, and other media related to my music. Being a marketer and also an observer of emerging music business strategies, especially for DIY musicians, I am very excited about the coming experiments I have planned.

At this time I have two tracks available, Space Hop and Clinopyroxene. Both are licensed under Creative Commons 3.0 and are available for free download.

My last excursions into music resulted in the placement in a film, 2007′s Loaded with my drum and bass song The Vibe. This was preceded by many years of drum and bass production, where tracks were given to a few DJ friends who would occasionally play the tracks in their sets in clubs, internet radio, or pre-recorded DJ mixes. This was all prior to being enlightened by the promotional power of the internet, that it is better to give your songs away far and wide so as many people as possible could hear them. 10 years ago we (Mario and I) did have tracks on MP3.com available for streaming. But like many artists that had streams available, we did not create a way to connect with fans or a plan to sell anything other than CDs. It was all about earning scene cred. The worldwide drum and bass scene is even smaller today, as the sound stagnated and most producers moved to electro or dubstep. Neither of these styles are that appealing to me.
live electronic music
This new project is downtempo, ambient, IDM flavored tracks inspired by artists like Boards of Canada, Bibio, Broadcast, Scorn, Autechre, Portishead, and Leyland Kirby. I am also drawing inspiration (as some of the above artists do) from the dated and decaying sounds of 60′s and 70′s sci-fi TV and film scores, PSA/educational film scores, The BBC Radiophonic Workshop, retrofuturism, dub, and ambient. While some influences try to sound ultra modern or as if they were made 40 years ago, my goal is to blend the two into unclassifiable territory.



1,414 views

Using Social Media to Market Music

Published
by
Nick Dynice
on June 9, 2008
in Consumer Electronics, DRM Rant, Disruptive Business Models in Content, I heard it on a podcast, Innovation, My Projects, New Marketing, Photoblogging, Product Support and Customer Service, Social Web and Uncategorized
. 0 Comments

My colleague at Heavybag Media, Jackie Peters has a post about the great opportunities record labels have in using social media as a marketing strategy. The challenges they are facing: they must switch from selling music in physical packages to selling musical experiences, allow fans to interact with the music in meaningful ways, and allow music to be an experience to share with friends. The convergence of downladable, infinitely available music along with the ability to learn about new music via word of mouth/social media in the form of music blogs, podcasts, recommendation (both algorithms and friend) is the perfect fit.

But for now, the transition is rough for music industry veterans. Almost every week for the past two years the music industry manages to make one puzzling move after another, while independent artists are free to make decisions who’s only stockholders are themselves along with their artistic and commercial aspirations. Increasingly, independent artists commercial strategy is not in selling CDs, but in the more scarce goods such as early access to new releases, performances, and limited edition vinyl or DVDs, reliable discovery and immediate access to files on iTune or Amazon MP3 . They now they need to sell their fans something they cannot get for free.

People love to talk about the music they love. Allowing them to share it easily and legally, and talk about it online, and put it in new contexts is the new path to commercial success.