Tag Archives: marketing

An Evaluation of Web Strategy in the Musical Instrument Business

Crossposted at the Heavybag Media blog. With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies … Continue reading

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Using Social Media to Market Music

My colleague at Heavybag Media, Jackie Peters has a post about the great opportunities record labels have in using social media as a marketing strategy. The challenges they are facing: they must switch from selling music in physical packages to … Continue reading

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