Archive for the 'Uncategorized' Category



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Using Social Media to Market Music

My colleague at Heavybag Media, Jackie Peters has a post about the great opportunities record labels have in using social media as a marketing strategy. The challenges they are facing: they must switch from selling music in physical packages to selling musical experiences, allow fans to interact with the music in meaningful ways, and allow music to be an experience to share with friends. The convergence of downladable, infinitely available music along with the ability to learn about new music via word of mouth/social media in the form of music blogs, podcasts, recommendation (both algorithms and friend) is the perfect fit.

But for now, the transition is rough for music industry veterans. Almost every week for the past two years the music industry manages to make one puzzling move after another, while independent artists are free to make decisions who’s only stockholders are themselves along with their artistic and commercial aspirations. Increasingly, independent artists commercial strategy is not in selling CDs, but in the more scarce goods such as early access to new releases, performances, and limited edition vinyl or DVDs, reliable discovery and immediate access to files on iTune or Amazon MP3 . They now they need to sell their fans something they cannot get for free.

People love to talk about the music they love. Allowing them to share it easily and legally, and talk about it online, and put it in new contexts is the new path to commercial success.



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1nnov8, l171g8, or ovrl3g1zl8?

Here is a little lolgeeks style commentary photo remix I made on the multiple attacks on innovation today:
attack on innovation
The image links to a Flickr post with the same pic.
Top row: Jason and David of 37 Signals, Sergey and Larry of Google, Linus of Linix.
Middle Row: Steve and Bill of Microsoft, Cary and Mitch of RIAA
Bottom Row: Alberto and George of the US Whitehouse

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Innovation is under heavy attack

Two stories have broken today that are quite alarming. First, Microsoft wants to cut deals with open source developers who are infringing on their patents. And secondly, Alberto Gonzales wants to make it a crime to attempt to infringe on copyright (Techdirt Mike’s take here). All these measures are going to do is put the US in the stone age of innovation. While we grant special parties in the US the right to innovate and experiment, other countries such as China will ignore these rules to further their own quality of life, and out innovate other countries that follow these rules. All other countries should break with US intellectual property cartel ASAP to send a message that this is unacceptable behavior.

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Patents create an artificial market for ideas, but ideas are infinite

Mike Masnik at TechDirt has a great post titled “If Resources Aren’t Scarce, Why Do You Need A Market?” and he is countering the arguments in the comments very nicely. It is a really fascinating conversation. With the acceleration of innovation aided by technology, there really is no place for patents. Patents create an artificial market for ideas. But ideas are not a scarce resource, so there does not need to be a market for them in the form of a patent system. I’m not sure why he has not included this in his great series of posts Economics Of Abundance:

Economics Of Abundance Getting Some Well Deserved Attention
The Economics Of Abundance Is Not A Moral Issue
A Lack Of Scarcity Has (Almost) Nothing To Do With Piracy
History Repeats Itself: How The RIAA Is Like 17th Century French Button-Makers
The Importance Of Zero In Destroying The Scarcity Myth Of Economics
The Economics Of Abundance Is Not A Moral Issue
A Lack Of Scarcity Has (Almost) Nothing To Do With Piracy
A Lack Of Scarcity Feeds The Long Tail By Increasing The Pie
Infinity Is Your Friend In Economics
Step One To Embracing A Lack Of Scarcity: Recognize What Market You’re Really In
Why I Hope The RIAA Succeeds
Saying You Can’t Compete With Free Is Saying You Can’t Compete Period
Perhaps It’s Not The Entertainment Industry’s Business Model That’s Outdated
An Economic Explanation For Why DRM Cannot Open Up New Business Model Opportunities
Recognizing That Just About Any Product Is A Bundle Of Scarce And Non-Scarce Goods
Scarcity Isn’t As Scarce As You Might Think
The Grand Unified Theory On The Economics Of Free



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Senator Feinstein responds on The Perform Act, I respond back

I reported that I e-mail Senator Feinstein on my concerns with the Perform Act. Senator Feinstein has responded.

February 1, 2007

Mr. Nicholas Dynice

Dear Mr. Dynice:

Thank you for writing to me about the Platform Equality and Remedies for Rights-holders in Music (PERFORM) Act. I appreciate hearing from you.

I believe that our nation’s intellectual property is vitally important and needs to be protected. In fact, the promotion of the creative process is so important that our Founding Fathers gave Congress the express authority to protect it in the U.S. Constitution. Still, we must ensure that any protection afforded to intellectual property is also balanced and fair to all who are affected by it.

The PERFORM Act, which I introduced with Senators Lindsey Graham (R-SC) and Bill Frist (R-TN), would require satellite, cable and Internet broadcasters to pay fair market value for the performance of digital music. Currently, these providers are treated differently and pay different rates even though, as technology advances, their services have become increasingly similar. Additionally, the bill would require the use of readily-available, cost-effective, and feasible technology to prevent music theft.

As such, the PERFORM Act would help strike a balance between the promotion of technological advances in digital music delivery systems and the protection of, and fair compensation for, the intellectual property of artists and musicians.

The PERFORM Act has received the support of various music, artist, and songwriter groups, as well as digital music service providers. However, let me say, I believe the bill as it was introduced is the beginning of the legislative process; and while there may be disagreements over how to strike the proper balance on these difficult issues, I am certainly open to a robust dialogue. Please know that as the legislation moves through the process, I will be sure to keep your views in mind.

Again, thank you for writing. If you should have any further questions or comments in the future, please do not hesitate to call my Washington, DC staff at (202) 224-3841.

Sincerely yours,
Dianne Feinstein
United States Senator

http://feinstein.senate.gov

My response:

[The Perform Act] would require satellite, cable and Internet broadcasters to pay fair market value for the performance of digital music. Currently, these providers are treated differently and pay different rates even though, as technology advances, their services have become increasingly similar.

I have no problem with requiring similar compensation scales for the various types of paid music service as long as it does not require customers to pay even more for services they are currently receiving and does not unjustly hurt innovative American companies such as Sirius Radio or XM Radio. We should not punish innovators at the expense of dying business models such as the recording industry’s who’s business models is due for massive restructuring in light of this new technology and the music end users’ mode of consumption. We only need to look back at the railroad industry’s lobbying to produce the 1887 Interstate Commerce Act (which created a price fixing railroad cartel), to find that regulating innovation with law and not with open markets can have mixed results.

Additionally, the bill would require the use of readily-available, cost-effective, and feasible technology to prevent music theft.

I do not believe measure that use law and technology to prevent theft of music is worth the inconvenience the end users must endure. Furthermore, the music business has changed so drastically, that it is no longer possible and even futile to use resources (tax payer’s dollars) to fight it. The music industry is scrambling to figure out what to do, and has tagged Mrs. Feinstein as the savior of their defunct business model. The value of music recordings is less and less in charging for a recording, but in delivering an experience. The Perform Act seeks to make the music experience for paying customers worse and more difficult simply to to appease the more powerful and more wealthy music industry.

As such, the PERFORM Act would help strike a balance between the promotion of technological advances in digital music delivery systems and the protection of, and fair compensation for, the intellectual property of artists and musicians.

It has been revealed that organizations such as the RIAA do not have the artists’ best interest in mind. They seek to pay artists even less than they do now, blaming piracy while simultaneously reaping the benefits of new licensing opportunities such as ringtones, satellite radio, and video game music.

The PERFORM Act has received the support of various music, artist, and songwriter groups, as well as digital music service providers.

Please point me to the artist and songwriter groups who support the Perform Act. In an internet search for “Perform Act Supporters” or “supports the Perform Act” I find zero results. I could only find evidence of outspoken and progressive artists and record labels such as Canada’s Nettwerk Records who oppose rhetoric such as the one proposed by the Perform Act.

If you have not yet done so, take action here at EFF.org. You can get the text only version of my counter arguments here.

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249 views

Farce: “Without D.R.M., legal online music stores would not exist.”

Via TechMeme, the New York Times is rehashing Apple’s DRM now that the iPhone has been announced. They quote Apple’s lawyers in Melanie Tucker v. Apple Computer Inc, where Mrs. Tucker complained that she could not buy music online from any other service such as Microsoft. Part of the defense was,

“Without D.R.M., legal online music stores would not exist.”

First of all, illegal online sharing system like Napster helped to prove that there was a demand for music music files, and a business could be built from it. Secondly, Emusic, an online music store that sells unrestricted MP3s exists. The NYT article goes on to say that as the major labels lean more towards DRM free music files in MP3 format, Apple’s FairPlay DRM will only server to lock customers in to iPods+iTunes Store.

Apple PC ExchangeWhat happened to the Apple i used to know? Back in the early 90s, Apple introduced what at the time was called SuperDrive and PC Exchange which software which allowed DOS/Windows floppies discs to read/write on a Mac and convert files from PC format to Mac format. They understood lock-down at that time would be bad, becuase they had only around 5% of the market. Perhaps it did not matter becuase the files in question were created by the users, and not purchase from Apple. Microsoft has never had an interest in building a Mac file system reader into Windows. But with the iPod having 70% of the MP3 player market, they can afford to be the bully. For all of the perceived good will and praise of design Apple gets from its loyal customers, it is interesting to see that they are just like any other corporation. Apple only give customers what they want when it is in Apple’s interest. This will always be the problem with public companies. Even though it went public 20 something years ago, Apple has finally sold its soul.



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iPhone’s affect on Apple’s and competitor’s stocks

My friend who has stock in Apple just e-mailed this to me.

AAPL

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821 views

Backchannel Story on the Zune Ad Spoof

The Zune advertising campaign and their “Welcome to the Social” tagline was just asking to be spoofed. I wanted to point out all of the painfully obvious messaging that their ads were trying to say to its target audience. The ads feature twenty-somethings and teen guys and girls hanging out, listening to their Zunes, or just showing some sort of passion for music. The inclusion of guys and girls is important becuase part of the way Microsoft wanted the Zune to be different than the iPod by touting it as a more social music player becuase you can share music with another Zune wirelessly, as if this feature could get you talking to someone of the opposite sex. Steve Jobs so eloquently bashed this feature by saying “You’re much better off to take one of your earbuds out and put it in her ear.” The Zune marketing seems to show the passion for music is what people can share an affinity with, not the technology. Yet this feature attempts to create a bridge to another person with technology. The worst part of this sharing feature is that the files you share get erased after 3 days or 3 plays.

The Inspiration
weird Zune error message The inspiration for the spoof was provided by BoingBoing posting a screen shot of a failed Zune install.
I wanted to show people being really social, maybe a makeout party or something that I could put some Zune ad styled text to. I headed over to page, set it to Creative Commons and looked for the tag “makeout,”in the same set I came across a great pick of a bunch of people laying on a bed; some looking full of angst; others looking apathetic.
Zune ad spoof The jabs I take at the Zune are both at its marketing message that tries to hard to say they are the social portable media player, and at the DRM that cripples music that you share and violates the Creative Commons license that is placed on some music.

The Irony (or It’s a Small World)
I put the spoof ad together in Illustrator, uploaded it to Flickr, and then posted it in the comments of the weird error message screenshot post.
Next, it was picked up by BoingBoing along with another Zune ad spoof and to my surprise, it had a couple hundred views already that morning. As the story started to pick up, I learned these peeps are part of the Yahtzee Posse, a group of friends/street gang/bowling team from Seattle. It turns out that one of the members of the Yahtzee Posse that was not pictured is Matt Hickey, who, by a strange coincident writes for CrunchGear, a blog that reviews gadgets. Matt received some Zunes from Microsoft’s marketing so he can write about them in CrunchGear. They wrote about the coincidence here. I was worried that by using the photo I might have ruined a Microsoft endorsement of the Yahtzee Posse, but no such thing existed. Matt tells me the Zunes he was given crashed a lot, and he is now tired of writing about them.

The Lessons Learned
Who knows, maybe the Zune will be a success. In the mean time, I must admit, it is quite fun to make fun of Microsoft and its “iPod Killer.” None of this would have happened if it were not for Flickr allowing users to license work under Creative Commons (however I did ping the owner of the origninal photo). Being a follower of new marketing and branding, it is quite remarkable how so many people thought the spoof was funny. People had a connection to it, becuase they care about how marketing message are delivered to them, and becuase they passionately are against DRM. The way I and many others have responded to Microsoft’s marketing and DRM says something that Microsoft should pay attention to.

Check out the buzz on the spoof here and my other Zune spoof ads that comment on Universal Music Groups extorting of Microsoft and a jab at the RIAA and their bloodthirsty lawsuits both using the “Welcome to the ____” meme.

Update:
More Zune ad weirdness.

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211 views

Flickr adds geo-tagging feature

flickr geo tagCheck out a map my geo-tagged photos here and form others in my neighbrohood here.

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221 views

TSA Claims Terrorist Victory

Sure, they did not get to blow up a couple planes, but they did manage to make the TSA impose all kinds of idiotic new rules. This is a victory for them. Let us live normal lives. I bet if someone were to tell them that there is a new bomb you can set off by thinking about it, they would ban thinking.

Update 8/24/06
Bruce Schneier says it much better over at Wired. I hope this propegates a new meme. Antiterror: the ability for the press and politicians to refuse (not just resist) to make a big deal about any terrorist related events. Bush says, “Either you are with us, or you are with the terrorists.” I say “Either you are for terror or you are anitterror.”