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I am Nick and I live in Long Beach, California. I have experience working as a web marketing strategist, web developer, and writer. More.... -
Recent Posts
- Lamar Smith: Here’s the Problem Language with Sec. 103 of SOPA
- Los Angeles Area: Your Unique Role in Defeating SOPA
- Against PROTECT IP Act: List of People and Orgs
- How to View/Download Blocked Videos on YouTube
- A Look at the Features in Apple iTunes 10′s Ping
- N.Sputnik Music
- Beginning Web Development on the Mac Today: most of what you need to know and download
- Google Granted Dangerous Monopoly, DMR Requirements in Settlement with AAP
- An Evaluation of Web Strategy in the Musical Instrument Business
- Atari complains about having to compete with itself
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Category Archives: New Marketing
Seth Godin on Podtech.net
I read Small is the New Big by Seth Godin a couple months ago. It is a great read. Here, Seth talks with Jennifer Jones with Podtech, Via Jeremiah’s blog.
Circuit City in Second Life
Via Twice, Circuit City has opened a store in Second Life. The store was built for them by IBM. Bill McCorey senior VP and CIO of Circuit City:Our ultimate goal is to understand the implications of virtual …
Posted in Consumer Electronics, New Marketing
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Dave Winer on Money in Web 2.0
File under: new marketing, web 2.0, community marketing, blogging, long tail.
Posted in New Marketing, Social Web, Web 2.0
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Backchannel Story on the Zune Ad Spoof
The Zune advertising campaign and their “Welcome to the Social” tagline was just asking to be spoofed. I wanted to point out all of the painfully obvious messaging that their ads were trying to say to its target …
Posted in DRM Rant, New Marketing, Social Web, Uncategorized
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Companies will control their brand once they plan with social media feedback in mind
Jeremiah says that right now, customers own and define the brand using social media, user generated content, etc, and not the companies that are the brand. The key for a company to have more control over it’s brand …
Posted in New Marketing, Social Web
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Customer Experience Management
Tom Foremski wrote about a new company called Interwoven that specializes in a new service they are calling Customer Experience Management with work-flow tools. Sounds like a great idea. It does seem a little buzzwordish, but it …
Posted in New Marketing, Social Web
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Customer Service in a Web Democratized World
Via the Emergence Marketing blog, there is a great post by Irving Wladawsky-Berger of IBM on how great customer service will make or break a company thanks to the “word of mouth on steroids” that blogging and social media …
Paid Posting is the New Splog
Jackie Huba wrote about a new “service” PRWeb is going to launch where they will play bloggers to write about a product or service. Her headline is “Evangelists work for free” (I like that). Coincedently, there is another …
New Marketing Using Web 2.0 in 4 Steps
This is the most basic way to boil down new marketing and corporate blogging. The idea for this post came to me while listening to the latest episode of the Across The Sound podcast at about 20:13 to …
