- See my profile on:
I am Nick and I live in Long Beach, California. I have experience working as a web marketing strategist, web developer, and writer. More.... -
Recent Posts
- Lamar Smith: Here’s the Problem Language with Sec. 103 of SOPA
- Los Angeles Area: Your Unique Role in Defeating SOPA
- Against PROTECT IP Act: List of People and Orgs
- How to View/Download Blocked Videos on YouTube
- A Look at the Features in Apple iTunes 10′s Ping
- N.Sputnik Music
- Beginning Web Development on the Mac Today: most of what you need to know and download
- Google Granted Dangerous Monopoly, DMR Requirements in Settlement with AAP
- An Evaluation of Web Strategy in the Musical Instrument Business
- Atari complains about having to compete with itself
blogs I read
books I'm reading now
favorite podcasts
friends, family, acquaintances
my other sites
my stuff
Category Archives: New Marketing
An Evaluation of Web Strategy in the Musical Instrument Business
Crossposted at the Heavybag Media blog.
With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies …
Posted in New Marketing, Social Web
Tagged branding, marketing, musical instuments, NAMM 2009, web strategy
Leave a comment
Using Social Media to Market Music
My colleague at Heavybag Media, Jackie Peters has a post about the great opportunities record labels have in using social media as a marketing strategy. The challenges they are facing: they must switch from selling music in physical …
Free e-books
Mike at Techdirt points to some half-hearted efforts at free e-books. The books will only be available for a limited time, and they cannot be printed. It is all posturing by the book publishers who still believe …
An Intro to Web Strategy for Creatives Seeking New Success
I am having dinner tonight with an old friend whom I have not spoken to at length or hung out with for a couple years. He is in the creative field (an illustrator). He does not follow …
The FaceBook App Strategy
On July 28th Kareem Mayan hosted and organized LA’s first FaceBook Developers Garage at Mahlo’s HQ in Santa Monica, Ca., courtesy of JC. About 50 developers, hackers, strategist, marketers, and entrepreneurs attended. The event is part of …
Posted in Innovation, New Marketing, Social Web, Web 2.0
2 Comments
LA Times kills article suggesting that newspapers and record labels innovate
TechDirt points to the killed article that was leaked and will be reposted all over the net by the end of the day. The author of the killed article, Patrick Goldstein, was inspired by Prince’s strategy in giving …
How I discovered most of the books I have read for the past year and a half
I started reading blogs and listening to podcasts around February 2005. I started blogging myself around August 2005. I started buying books like crazy about a year and a couple months after that, starting in 2006. …
Posted in Books, I heard it on a podcast, New Marketing
1 Comment
Nine Inch Nails using viral marketing for its new album, Year Zero
Nine Inch Nails’s new album, “Year Zero” has a really interesting marketing campaign/alternate reality game, partly in response the last album’s poor marketing. It is great to see Trent Reznor’s creativity (with the help of 42 Entertainment) being …
After Taking over Boston, Mooninites Invade Ebay
Last night, I only saw a couple ATHF Ignignokt and Err LED signs going for about $300. Now there are dozens, going for up to $2000. The more budget minded can commemorate Boston’s PD’s city officials’ …
Posted in New Marketing
1 Comment
Brian Oberkirch’s conversation with Jeremiah Owyang
Check out this conversation with my two favorite guys in the social media space, Brian Oberkirch and Jeremiah Owyang. They bring up all of the great points about using social media in a corporate setting. Jeremiah is …
