Category Archives: New Marketing

An Evaluation of Web Strategy in the Musical Instrument Business

Crossposted at the Heavybag Media blog. With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies … Continue reading

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Using Social Media to Market Music

My colleague at Heavybag Media, Jackie Peters has a post about the great opportunities record labels have in using social media as a marketing strategy. The challenges they are facing: they must switch from selling music in physical packages to … Continue reading

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Free e-books

Mike at Techdirt points to some half-hearted efforts at free e-books. The books will only be available for a limited time, and they cannot be printed. It is all posturing by the book publishers who still believe that completely free … Continue reading

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An Intro to Web Strategy for Creatives Seeking New Success

I am having dinner tonight with an old friend whom I have not spoken to at length or hung out with for a couple years. He is in the creative field (an illustrator). He does not follow social media and … Continue reading

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The FaceBook App Strategy

On July 28th Kareem Mayan hosted and organized LA’s first FaceBook Developers Garage at Mahlo’s HQ in Santa Monica, Ca., courtesy of JC. About 50 developers, hackers, strategist, marketers, and entrepreneurs attended. The event is part of FaceBook’s app developer … Continue reading

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LA Times kills article suggesting that newspapers and record labels innovate

TechDirt points to the killed article that was leaked and will be reposted all over the net by the end of the day. The author of the killed article, Patrick Goldstein, was inspired by Prince’s strategy in giving away his … Continue reading

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How I discovered most of the books I have read for the past year and a half

I started reading blogs and listening to podcasts around February 2005. I started blogging myself around August 2005. I started buying books like crazy about a year and a couple months after that, starting in 2006. (However, my first Audible.com … Continue reading

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Nine Inch Nails using viral marketing for its new album, Year Zero

Nine Inch Nails‘s new album, “Year Zero“ has a really interesting marketing campaign/alternate reality game, partly in response the last album’s poor marketing. It is great to see Trent Reznor’s creativity (with the help of 42 Entertainment) being put into … Continue reading

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After Taking over Boston, Mooninites Invade Ebay

Last night, I only saw a couple ATHF Ignignokt and Err LED signs going for about $300. Now there are dozens, going for up to $2000. The more budget minded can commemorate Boston’s PD’s city officials’ ignorance with Lite-Brites. Do … Continue reading

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Brian Oberkirch’s conversation with Jeremiah Owyang

Check out this conversation with my two favorite guys in the social media space, Brian Oberkirch and Jeremiah Owyang. They bring up all of the great points about using social media in a corporate setting. Jeremiah is going to be … Continue reading

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