Past employers include Heavybag Media where we conceptualized and pitched a wide variety of both outrageous and traditional marketing and PR strategies to our clients, and then further develop and executed approved ideas. I constructed an outreach strategy for prospective customers of our client, a musical instrument manufacturer, which incorporated the Rock Band video game. We then held a series of events at music stores to help incorporate positive feelings with the brand. This resulted in positive feedback from attendees and the clients and their dealers were pleased. I also implemented web designes into HTML/CSS for Drupal and WordPress themes. Clients included KMC Music, UCSD Alumni Association, Sun Microsystems, and Miramax Films.
When it comes to execute strategies on the web, I create landing pages, post events, update Facebook and Twitter accounts, create videos, and craft newsletters. I use WordPress and Drupal for client websites, writing copy, coding the site in HTML/CSS form a designer’s mockups, install plugins and modules. I manage Facebook ad campaigns, targeting geographically and by interest. I can install, setup and migrate PHPList, a free and open source newsletter solution. I optimized the sites for interaction with social media sites like Facebook and Twitter. I followe SEO best practices. I develop while testing page rendering in multiple browsers on both Windows and Mac platforms..
About This Blog
On this blog I observe industry moves in open source, free culture, new music business models, social media, innovation, consumer electronics industry policies, and customer service and give my opinion on what companies might do that will both be good for the bottom line and make customers happy. I love to read about companies that have great customer service, marketing, and purchasing strategies. I like to make observations in this area.
I am electronic musician N.Sputnik.
The opinions expressed here are mine, and mine alone, and do not reflect the opinions of my past, current, or future employers.
Do you need a web developer for a Drupal or WordPress project? A marketing strategist to manage your social media profiles, search ads, or SEO? Contact me here.