I am Nick and I live in Long Beach, California.
Work
Marketing Strategies
With the team at HBM, we constantly conceptualized and pitched a wide variety of both outrageous and traditional marketing and PR strategies to our clients, and then further develop and executed approved ideas.
I conceptualized an outreach strategy for prospective customers of our client, a musical instrument manufacturer, which incorporated the Rock Band video game. We then held a series of events at music stores to help incorporate positive feelings with the brand. This resulted in positive feedback from attendees and the clients and their dealers were pleased.
Web Development
When it comes to execute strategies on the web, I create landing pages, post events, update Facebook and Twitter accounts, create videos, and craft newsletters. I use WordPress and Drupal for client websites, writing copy, coding the site in HTML/CSS form a designer’s mockups, install plugins and modules. I manage Facebook ad campaigns, targeting geographically and by interest. I use PHPList for sending out newsletters. I optimized the sites for interaction with social media sites like Facebook and Twitter. Attention was paid to page coding and copy so that it followed SEO best practices. I develop while testing page rendering in multiple browsers on both Windows and Mac platforms.
About This Blog
On this blog I observe industry moves in open source, free culture, new music business models, social media, innovation, consumer electronics industry policies, and customer service and give my opinion on what companies might do that will both be good for the bottom line and make customers happy. I love to read about companies that have great customer service, marketing, and purchasing strategies. I like to make observations in this area.
I am an electronic musician. My music website is at music.nsputnik.com.
I am a freelance analyst for Techdirt Insight Community and won an insight case with this post.
I have participated in Barcamp LA. I produce audio (for podcast productions), edit and produce music. I was a member of the Audio Engineering Society.
The opinions expressed here are mine, and mine alone, and do not reflect the opinions of my past, current, or future employers.
Contact Me
If you are looking for info on the Sputnik satellite, go here.




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