A couple of Facebook experts explain that Beacon is not as bad as MoveOn.org and others wants you to think (as far as privacy invasion). Coincidently, Facebook’s founder Mark Zukerberg has had his social security number published in a Harvard-targeted magazine.
Sean Percival: Facebook Beacon is Sexy
These posts address the privacy concerns regarding the sharing of your activity about other sites with your friends. However, what about the sharing of your browsing habits with Facebook’s Beacon partners regardless of your Beacon privacy settings in Facebook? The data could still get collected and shared between Facebook and their partners, it is just not published by your newsfeed. In other words, Facebook is leveraging its users cookies’ for its partners to mine data. This will make advertising more targeted and relevant, and this could still be a concern for some people. This is the future, but most people are not ready for this today.
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