Monthly Archive for December, 2007



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To Big Media All Media is Commercial, to Normal People Media is Part of a Conversation

All forms of media and broadcasted conversations were at one time only producible by Big Media companies. And most of it was for commercial use. This is the broadcasting, music selling, book selling; the licensing and permission paradigm.

When you are having a conversation with a friend at your home, you might talk about a piece of corporately owned media, and you might use that corporately owned media in the conversation. The conversation is private and non-commercial.

Now, when you try to take your conversation about media online (in a blog, video, or mp3 for example) and use the media in this conversation, Big Media sees this conversations as their exclusive right to have. And if you did not get the proper licenses, copyrights, and permissions to have an online conversations about the media while using (in it’s original form, in its partial form, or in a re-purposed form except in the case of parody), you are a pirate or a thief. And since it is online, it is assumed to be commercial or have commercial value.

This is the fundamental problem with IP and Fair Use today. To Big Media, all media is big media, and to regular people having a conversation, media is a conversation piece that will be used. Big Media is at odds with normal people’s use of corporately owned Media as part of commentary or conversation if it is online or in the public and for non-commercial purposes.

What Big Media fails to realizes is that conversations about corporately owned Media is not a substitute for media, is not a law enforceable business opportunity, and does not decrease or destroy the ability for corporately owned Media to produce more corporately owned Media. What normal people fail to realize is that Big Media assume they own all the rights to all forms of conversation about their media. But that is where Fair Use should and will be allowed present its case.

The way it looks today is that whoever has the money for a lawyer is allowed to exercise Fair Use. This means that most regular people, despite the ability to broadcast messages on the internet for free, are not allowed to comment by using corporately owned Media.

My favorite books on this topic are Free Culture by Lawrence Lessig (who is featured in the video above). You can buy it on Amazon, read it on Google Books, download the free audio book version, or check out all of the other free formats.

Update: 5/27/08
Techdirt shows how Viacom suing YouTube shows this difference perfectly. YouTube is about communication. But Viacom sees it as a broadcast, and so the laws governing broadcast should apply. YouTube sees it as freedom of speech and fair use.

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Comments on the TV and Movie Writers’ Strike and New Media

Update 12/9/2007:
I actually met a striking writer today and although we did not speak at length on this topic, she made me think that maybe I don’t totally know all of the details of how the business works. If that is so, please forgive me. See the FAQ here. If anything, let some of this server as the rhetoric some executives speak with behind closed doors.

My uncle is a high-ranking executive in the TV business. On Thanksgiving, my brother (who is an independent director) and I asked him for his opinion of the writers’ strike.

He says that writing scripts for TV and movies for most writers is work made for hire, aka “work for hire”. This means the writers are paid to write, and they do not receive royalties (unfortunately, this is just like in any other non-creative job). The studios are taking the financial risk on the idea, while the writers get paid no matter what happens. The Studios and maybe an executive can loose millions, but at least their employees can pay their mortgage and feed their family. The writers are not risking any capitol. And I doubt many writers that belong to a union can’t afford to work on speculation (meaning they will get paid only if the production makes a profit). Update: I changed my mind. Asking the writers to take and advance and then share in the risk is not too much to ask of the studios.

So, it sounds like the writers want a model similar to that of the music business. However, there are reporting and payment agencies in place to pay music writers and musicians for publishing and mechanicals. But there are none for TV and movie writers. So, am wandering who the writers think are going to make these new organizations come about? Maybe the WGA needs to turn into a BMI/ASCAP/Harry Fox. Update: Apparently, that is what WGA is. The studios will not want this because it is just going to make their administrative costs go up with no benefit. As we can also see in the music business, some musicians are discovering they do not need VC from traditional record labels and publishing/mechanical license management and payment from third parties. Creatives can do this by themselves. The means of production (home studios) and distribution (the internet and mp3) have fallen so low that people can do almost everything by themselves. The same can be said of video with inexpensive digital cameras, editing software and free distribution platforms like YouTube. Of course, one will also need talents as creative business model developers.

It seems that true writing and production talent will find a way to profit, while the rest will earn a middle-class income using their creativity by getting paid by a company that has the capitol, but not the talent. It is the very internet that that are complaining about that has made competition tougher, and the striker’s case weaker. A lot of new talent in the form of video blogs (aka serialized video, video podcasts) is finding its way to the net to compete with TV and movies. In some cases, internet video is making the jump to TV or getting acquired by traditional media, such as in the case of WallStrip which was acquired by CBS in May of this year or Quaterlife which was acquired by NBC in November of this year.

If the writer’s strike does not end soon, the TV and movie production ecosystem will look very different than the way it does today. Studios could outsource writing to areas outside of LA and NYC (say, maybe the Midwest or other areas where the cost of living is less) and have them collaborate online and telecommute.

My suggestions is these striking writers to team up with agents a new type of talent agency. New types of talent agents could crop up to represent teams of writers. The agents can negotiate deals with studios. Or maybe studios just need to start profit sharing with all employees to break the deadlock.

Update: OK, I change my argument. The studios need the writers more than the writers need the studios. So the studios should understand the fundamental changes in the business and adapt their business models, giving a bigger cut to the writers.

Check out the comments in this post on Defamer for some of my inspiration on this post.

Check out these pictures at a special event I attended, The Winnies, a self congratulatory party for video bloggers and fan’s that took place in the middle of Hollywood and during the strike. It was quite surreal to be a part of something new that is taking place while at the same time and palace geographically, something old might be on its way out.

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Counter Facebook/Beacon FUD Roundup

A couple of Facebook experts explain that Beacon is not as bad as MoveOn.org and others wants you to think (as far as privacy invasion). Coincidently, Facebook’s founder Mark Zukerberg has had his social security number published in a Harvard-targeted magazine.

Dave McClure: Facebook Beacon & Privacy Settings for External Websites (ex: BustedTees.com)

Sean Percival: Facebook Beacon is Sexy

Sawickipedia: Facebook’s beacon program isn’t the spawn of the devil – why you’ll grow to love it too

These posts address the privacy concerns regarding the sharing of your activity about other sites with your friends. However, what about the sharing of your browsing habits with Facebook’s Beacon partners regardless of your Beacon privacy settings in Facebook? The data could still get collected and shared between Facebook and their partners, it is just not published by your newsfeed. In other words, Facebook is leveraging its users cookies’ for its partners to mine data. This will make advertising more targeted and relevant, and this could still be a concern for some people. This is the future, but most people are not ready for this today.

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