Has Michael Richards hurt the Seinfeld Brand?

Cosmo KramerUndoubtedly, you have head that Michael Richards (aka Cosmo Kramer) come under heat for using the N word. Some are saying that his career is over. But what about the Seinfeld franchise and brand? Has it been damaged? Are networks now less likely to show re-runs? Will Seinfeld DVD sales be impacted? If Jesse Jackson is successful with his boycott, it just might be. Would it have mattered if Richards had a bigger piece (if he has any piece) of the future royalties generated from Seinfeld sales?

Was this a marketing stunt just in time for Christmas at the release of the Seinfeld Season 7DVD? If so, it is clever, but pretty low.

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4 Responses to Has Michael Richards hurt the Seinfeld Brand?

  1. me says:

    no, it hasn’t been hurt at all. in fact, sales for the latest seinfeld dvd’s are pretty high. i saw a report on on the news about that the other day.

  2. Nick says:

    I see, so it was a publicity stunt.

  3. me says:

    i don’t think it was a publicity stunt per se. it just worked out that way. you know, even bad publicity is good publicity!

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