Monthly Archive for August, 2006



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Companies will control their brand once they plan with social media feedback in mind

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Jeremiah says that right now, customers own and define the brand using social media, user generated content, etc, and not the companies that are the brand. The key for a company to have more control over it’s brand would be to use aikido; to take negative feedback about the brand and use it in a positive way.

Listening to your customers and adding features and the like is one way to do this. But a company can use the information they gather from user gen to go to where the customer may want them to go. Why can’t Starbucks start a non-profit organization or make efforts to insure that the growers are getting a fair price for the coffee? This could be one strategy they could use if their PR were to get bad enough.

Has Chevy done anything in response from the public that some people think SUVs are obnoxious, and are bad for the environment after their experiment with user generated content? I guess you can say if gets worse, they would have to. Can they use this data to benefit the brand or will they continue to just be embarrassed about it and keep their branding black-eye? They did use the opportunity to say they are working on a hydrogen car and their customers’ opinions matter and nobody elses’ does on their blog.

These both play into corporate governance and transparency. Consumer generated content might make the world a better place, someday. But for now, it is an info war between social-media-empowered people who care and the companies that don’t.

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Flickr adds geo-tagging feature

flickr geo tagCheck out a map my geo-tagged photos here and form others in my neighbrohood here.

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Metcalfe’s Law 2.0 is Web 2.0

A couple weeks ago I wrote about how Metcalf’es Law appears to not be correct when the network becomes too populated. Recently, people have been saying in no longer makes sense or questioning wheather the law still makes sense in the face of Web 2.0. and social networks. They say this because there is a lot of noise to sort through. Metcalf himself says it is still relevant, and I agree. I think Web 2.0 is Metcalfe’s Law at a higher order. How else do you explain the great experiences we hare having on the web compared to 10 years ago? Metcalfe’s Law now redefines itself at a higher order in what could be called Metcalfe’s Law 2.0.

So, the more people who have an internet connected computer, the more valuable the network becomes. Now, we need tools to find relevant information. The more web pages that are out there, the greater the chance that we will find what we are looking for. But how will we find it? Enter: Google and search. The Google search engine sorts pages by relevance. Value is added because I can find these results. I add to Google’s organic search results by clicking on relevant links.

The more blogs that are out there, the better the chances that I can find people with valuable information. How do I find them? Search. How do I keep listening to what they say? RSS Aggregation. I find what is relevant to me, and subscribe to it.

Tagging allows one to subscribe and aggregate topics that other people have found. Tagging is just another way to filter. The more people who are tagging on del.icio.us or Technorati, the more valuable it is. The more people that are tagging with two or more tags, the more value it adds to me. I add value by tagging things I am interested in.

Social networks allow people to pay attention to a particular topic in a particular network. for example allows you to join a tribe. One feature that is not that obvious is the Tribe recommendation engine on the left side. People who are in this tribe are also in these tribes. Might one of these be more relevant to your search or interest? Yes. I add value to tribes by joining a tribe and contributing to the conversations that take place. MySpace features groups, but I doubt they are used by most users. But, both MySpace and Freindster do offer a way to do very refined searches for users. I can find users in my area or with similar interests, or both. The social network needs to have filtered search, any ways to join groups of other users. This allows Metcalfe’s Law 2.0 to happen.

All of this is has obvious to us. Higher orders of Metcalfe’s Law, or Metcalfe’s Law 2.0 is just another way to look at it. Metcalfe’s Law 2.0 has been happing, everyone has noticed and everyone uses the principles of Metcalf’s Law, they just did not know it. If you get The Long Tail, you will get Metcalfe’s Law 2.0.

Note: I have not yet read the entire IEEE opinion yet. I should get to it soon. Most of my opinion is based on what Metcalfe himself as been saying latley on the topic, and my own observations.

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TSA Claims Terrorist Victory

Sure, they did not get to blow up a couple planes, but they did manage to make the TSA impose all kinds of idiotic new rules. This is a victory for them. Let us live normal lives. I bet if someone were to tell them that there is a new bomb you can set off by thinking about it, they would ban thinking.

Update 8/24/06
Bruce Schneier says it much better over at Wired. I hope this propegates a new meme. Antiterror: the ability for the press and politicians to refuse (not just resist) to make a big deal about any terrorist related events. Bush says, “Either you are with us, or you are with the terrorists.” I say “Either you are for terror or you are anitterror.”



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MeeboMe: chat with a blogger on their blog

I just installed MeeboMe on my blog. It looks pretty cool. You can chat with me by using a Flash widget in the sidebar. It uses the Jabber protocol. You can also use it in MySpace. If this gets big on MySpace, it is going to be a pretty big deal. This may be MySpace’s killer app. I hope Meebo is ready.

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