I got a spam e-mail at my work to my department’s collective inbox (it gets all kind of spam I get to delete) about a new book called Egonomics.
egonomics: the difference between having ego work for or against us. Will be published by Simon & Schuster in early 2007.
Their site is a WordPress blog, and they are publishing chapters of the book on their blog, similar to the way Naked Conversations did. Their blogroll does not link to other blogs, but only to traditional media outlets like Fast Company and HBR. They have been writing since 2/2006. They have no comments or trackbacks. They are using Technorati, but they have links in neither Technorati nor in Google. One other person has bookmarked the site in del.icio.us, and it happens that that have tagged 22 other site (at the time of this writing) with the tag egonomics. I have a feeling this is one of the authors using del.icio.us for research.
The subject matter seems interesting. It is like the other side of decentralized control. It is the top-down approach that we all love to talk badly about while we praise the innovations of kaizen and talking with the employees further down the org chart. And talk about ego, they don’t appear to joining the conversation in public (no comments on other blogs). And spamming to promote the book? Bad. It seems the book may offer insights on how to keep your ego from ruining yourself or your company. In the case of their blog, did they let their egos keep them from joining he conversation since no one has linked to them?
If you are going to use a blog to promote your book, please follow the rules of the blogosphere. Actually, it just struck me that not contributing to the conversation is a very clever tactic that is on-theme with the book. If this is the case, nice work. I just took the bait! Very clever. If not, please contact me authors of this book, and I’ll be happy to help.
Update: They appear to be talking with various people via e-mail. I guess the people giving feedback are not bolggers. The authors are posting people’s feedback e-mails to the blog.
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