Customer Service in a Web Democratized World

Irving Wladawsky-Berger
Via the Emergence Marketing blog, there is a great post by Irving Wladawsky-Berger of IBM on how great customer service will make or break a company thanks to the “word of mouth on steroids” that blogging and social media provide. It is great to see there is someone this high in a company that gets it. Link:
The Critical Importance of Customer Service

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