is Misguided

See Free’s MySpace profile or

There are a couple people who think that the acquisition of MySpace by News Corp means that they will start charging. Why would MySpace charge users? I’m afraid that these passionate people are a little misguided. The more users has, the more they can charge their advertising clients.

Think of as a billboard on the side of the freeway. Thousands of people see it everyday. Would you charge people to look at it? No. You are just there to use the freeway, and as a consequence, you happen to see this billboard since you need to look at the road and other cars anyway.

The internet is the new medium for a certain segment of the population, and News Corp recognized this. Now, they have a new outlet to push that advertising messages to that segment. The suggestion that the users need will not be considered is ridiculous. MySpace has added several new features recently. Remember when Friendster got big around mid 2003? It was all the rage. But the Friendster team did not like faksteres, was slow, and was not that customizable. Suddenly, everyone stops using Friendster and goes to MySpace because it lets them do things that they could not on Friendster such as customize pages, and ran a lot faster. If MySpace suddenly becomes unpopular because they start doing something users don’t like (such as limit the number of friends you can have, deleting fake profiles, or charging), another company will easily come up with an application to accommodate these users. Us users can switch very easily as we saw with all Friendster users running over to MySpace. Do you really think that News Corp does not understand that they must do whatever possible to keep users?

I think anyone following Web 2.0, The Long Tail, and new marketing can see this as a no brainer. I guess the average MySpace user does not have as much marketing savvy as the rest of us.

Update: 5/15/09
It looks like has been taken down, but I found this in the Google cache. I thought I would preserve it here in case it is gone later.



Report Calls for Further Investigation into Self Dealing, Insider Trading, Options Acceleration and Unfair Process Related to Purchase

Brad Greenspan, founder of, today issued an online report at that details how Intermix Media, Inc.’s sale of Myspace intentionally defrauded shareholders billions of dollars. Saying it is “one of the largest merger and acquisition scandals in U.S. history,” Greenspan is calling for further investigation by the Securities and Exchange Commission, the United States Department of Justice and the United States Senate Committee on Finance. Greenspan served as chairman and chief executive officer when Myspace was created by Intermix.

“The answer to how News Corp. was fortunate enough to buy one of the largest and most valuable Internet companies for pennies on the dollar is now clear,” said Intermix’s largest individual shareholder and Myspace founder Brad Greenspan. “I expect as the authorities get their arms around what happened, that this transaction will be unwound and Myspace will be independent. An independent Myspace is significantly better for its users and shareholders.”

“For the first time the public can read what took place behind the scenes and how shareholders were blatantly misled into voting for a quick and unfair sale to News Corp.,” continued Greenspan. “Deliberate steps were taken to withhold and manipulate information; money was improperly gained and laws were broken. It is my hope that regulatory bodies will begin their investigations quickly before evidence is destroyed.”

Greenspan utilized a variety of sources for The Myspace Report, including the two highest non-director senior executives at Intermix, chief financial officer Lisa Terrill and chief operating officer Sherm Atkinson, financial analysts, and Kroll, Inc., a golden risk consulting company.

The report shows Intermix chief executive officer Richard Rosenblatt knew before the transaction that Myspace was well on its way to becoming worth at least $20 billion.

“In addition to Rosenblatt’s stunning and incriminating emails, the two highest non-director senior executives, chief financial officer Lisa Terrill and chief operating officer Sherm Atkinson, have come forward through their legal counsel indicating significant breaches of fiduciary duty by Rosenblatt and the directors as part of the News Corp. transaction,” continued Greenspan.

The report concludes that certain Intermix board members and senior executives, led by Rosenblatt, blatantly deceived shareholders into voting for a quick sale to News Corp. in exchange for broad protection from a string of prior corporate misdeeds and Rosenblatt’s understanding that he would share in $20 billion in value post-transaction via his new role at News Corp.

* “This is your show and I am looking forward to supporting the 20B dream !”

– Rosenblatt (Intermix) e-mail to Ross Levinsohn (News Corp.) on July 13, at
11:49 a.m. (four days before signing the transaction with News Corp.)

* “Snipet of the press playa. You will be famous… now 20B”

– Rosenblatt (Intermix) e-mail to Ross Levinsohn (News Corp.) on July 18, at
8:19 p.m. (on the day the transaction was announced to the public)

Rosenblatt’s scheme was helped in large part because Intermix hid Myspace revenue from shareholders in a blatent violation of FAS 131 (segment reporting disclosure). Shareholders were not aware that Myspace’s revenue was growing at a 1200 percent annualized rate and increasing. Shareholder’s were forced to trust the recommendation of Intermix’s Board and were under the impression Myspace was unable to turn its massive traffic into revenues.

“A public company that refuses to tell shareholders the revenue of its most valuable asset flies in the face of what it means to be a public company” said Greenspan.

Approximately six-months after the deal closed, News Corp. disclosed to analysts that Myspace was tracking at $250 million in revenue in 2006 and announced an advertising deal for MySpace with Google for $900 million dollars. Peter Chernin of News Corp. was quoted by the Financial Times on Aug 7, 2006:

“In one fell swoop we have paid off two-thirds of our Internet investments. We have gotten a 70 percent premium on our Myspace investment and are now playing with house money.”

“If Intermix had abided by FAS 131, shareholders would have been able to track the revenue and growth of Myspace and known the property was on pace to hit the eye popping numbers we are now seeing,” said Greenspan. “Myspace didn’t magically start generating revenue after the News Corp. transaction, its revenue and growth were tracking to reach $250 million before the acquisition.”

Among the report’s findings are:

Intermix specifically chose not to initiate an auction or shopping process as mandated by the law (Revlon Duties). Rosenblatt, VantagePoint’s Andrew Sheehan, News Corp., and both banking firm’s, collusion against Viacom’s efforts to give Intermix a bid including misinforming Viacom of the timing for making a bid, directing Thomas Weisel to stop facilitating Viacom’s bid, and hiding from Morgan Stanley, Viacom’s banker, as Intermix and News Corp. rushed to sign the deal.

Intermix CEO Richard Rosenblatt’s $12 per share sale price for Myspace was not based on an outside valuation from the investment banking community. In May 2005 Deutsche Bank outlined for Intermix executives that taking Myspace public could provide value in the $1.028 – $1.7 billion range.

Rosenblatt knew Myspace was on track to become a $20 billion property and purposely withheld this information from shareholders to accelerate the transaction as well as 60 percent of his stock options at closing for a personal gain of $20 million.

“News Corp.’s valuation has increased by $12 billion since the transaction occurred just one year ago, and there are several independent analysts today that agree that Myspace is worth tens of billions of dollars,” Greenspan added. “It is time everyone knew the truth about the ‘hijacking’ of Myspace and the individuals responsible for this eye popping theft .”

A complaint about the involved parties is pending in Federal Court.

About Myspace and Brad Greenspan

Among the Intermix properties acquired by News Corp. was, a social networking Web site with Web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings and chat rooms that allows users to create their own online community. has more than 100 million registered users and is rapidly growing.

Brad Greenspan, founder of Intermix Media where he led the creation of Currently heserves as an investor and strategic business advisor for successful start-up companies in high-growth markets. He invests capital and resources that enable companies to meet their short- and long-term business objectives. Greenspan recently launched BroadWebAsia, which is focused on the Chinese internet market.

Do you need a web developer for a Drupal or WordPress project? A marketing strategist to manage your social media profiles, search ads, or SEO? Contact me here.

Related Articles:

Be Sociable, Share!

This entry was posted in New Marketing. Bookmark the permalink.

2 Responses to is Misguided

  1. JadedTLC says:

    Here’s the underlying issue. It’s not that MySpace users are stupid. But, by now being a MySpace user under a media company known to have been a big part of the mixup of whether Gore or Bush won the election, you are allowing Fox to track everything you do, say, etc. Yes, you opt to let other companies to do so when you login at their sites; however, there’s a difference when George W. “monkey” Bush’s cousin runs a branch of the company that now owns your very independent online soul.

    That’s why the users wanted MySpace independent. I’d rather an independent outfit had the control versus the alternative — Fox.

  2. Nick says:

    I see. To me, it seemed the argument was that they would begin to charge users. I agree that Fox having our personal data is bad. I just saw the movie “The Corporation” last night. Very depressing.

Leave a Reply

Your email address will not be published. Required fields are marked *